Recently, Bihu anti slip marble tiles have been awarded the honorary title of "2022 China Home Furnishing Influential Brand", once again attracting the attention of the entire Chinese ceramic circle as the leader and benchmark of anti slip tile brands in China.

In 2022, Bihu anti slip marble tiles emerged like a thunderbolt, rising against the trend in a homogeneous industry environment. As soon as they appeared at the Foshan Ceramic Expo, they became popular throughout the entire ceramic circle.

How to dance gracefully in the era of 'product is king' and gain unanimous recognition from authoritative media in the industry? Bihu submitted a satisfactory answer sheet.

Bihu attaches great importance to the research and development of anti slip ceramic tile products, insisting on creating technical barriers. Since its establishment, it has obtained multiple national anti slip patents (patent number: ZL 2019205906970), mastered the core technology of super anti slip, and obtained national certification for quality.

In just one year of debut, Bihu has won nearly 20 national awards, including "Anti slip Single Product Champion Brand", "Top 10 Functional Ceramic Tile Brands", "Top 10 Chinese Ceramic Industry Brands", "Building Materials and Home Quality Gold Award", "Top 10 Ceramic Building Star Enterprises of 2022", "Excellent Anti slip Tile Brand Enterprise of 2022", etc. Its influence in the ceramic industry is increasing.

The four years of rampant epidemic have led to a decline in the real estate market and a rapid contraction of the market, causing countless peers in the pottery industry to lament. According to statistics, there are over 100000 ceramic brands in China, with more than 1050 enterprises above designated size. There is a serious internal competition in terms of brand, product, price, and marketing strategy. Chinese ceramic brands are extremely homogeneous, leading to many brands starting price wars, copying colors, specifications, processes, and selling points... gradually falling into a vicious cycle.

Peng Tiankui, the founder of the Bihu brand, is well aware that in the highly homogenized ceramic tile market, the lack of differentiated products means losing market competitiveness. To make the brand stand out in the industry and create a core memory point for agents and consumers, Bihu must focus on the anti slip tile track and strive for excellence in its products. Bihu anti slip marble tiles have six differentiated features, including anti slip products, anti slip functions, anti slip experiences, shopping guide scripts, exhibition hall displays, and store signs. They clearly inform distributors of differentiated products and brands that can solve consumers' pain points in order to avoid price wars and ensure the longevity of the brand.

Bihu originated from the terminal, so it understands the terminal better. In addition to the high sales brought by good products and experiences, Bihu's strong assistance strategy based on market changes is also one of the secrets to success. In terms of marketing, Bihu adheres to the investment promotion concept of "super IP, super anti slip, and super assistance", and has launched six major assistance programs including sales assistance support, professional training support, advertising support, terminal store building support, production and supply support, and investment promotion policy support to comprehensively assist dealers in sales and make it easy for dealers to operate their stores.

Looking back on 2022, Bihu went against the trend and became the champion brand of anti-skid products, with over 300 dealers nationwide. At the same time, Bihu fully utilized its anti slip technology advantages and quickly took action to seize the market opportunity. The sales of terminal specialty stores have repeatedly reached new highs, and the hot signing of orders continues.

Transferring products to the distributor's warehouse is the first step in cooperation between Bihu and distributors. How to transfer products to consumers' homes and create a strong regional brand is the common goal of Bihu and distributors.

Gathering, persistence, challenge, ultimate, innovation, and subversion, in the future, Bihu will shoulder the trust of distributors, consumers, and authoritative media, continue to focus on anti-skid tiles, establish itself in the Chinese market, make outstanding domestic products, represent Chinese anti-skid tiles to the world, and enable more people around the world to use high-quality anti-skid marble tiles.